“We’re going round in circles.”
Everyone at the table has an opinion, and the story bends in every workshop. Someone outside the building has to settle it, then hold it steady.
Advisory & Market Presence
Stay the obvious choice between the big moments.
The consultancy arm of The Unspoken Pitch: a strategic partner who keeps your positioning, messaging and thought leadership sharp all year, so investors and buyers already know your story before you walk into the room.
PositioningMessaging playbooksThought leadershipStrategic partnership
Trusted by teams who have to be understood
14+ years in practice
1 in 3 clients return
86+ five star reviews
Sound familiar? These are real lines from our client calls
Everyone’s got an opinion. The story goes round in circles.
“We need to look like the machine we actually are.”
The work is world class; the market presence isn’t. Investors and buyers price that gap, and they price it before you ever get the meeting.
“My own investor still can’t explain what we do.”
If the people who already backed you can’t retell the story, the market you need next never hears it straight.
“I just don’t have the bandwidth.”
Positioning, the content engine, the conference platform: it all ends up owned by the CEO. A strategic partner exists so it stops landing on your plate.
The compounding formula
Sharp positioning+Consistent market presence=The obvious call when the moment comes
The partnership
Four jobs. One story that never drifts.
Project work fixes one asset. Advisory keeps the whole story working: the positioning, the messaging and the presence that carries them, quarter after quarter.
-
01
Positioning & category strategy
The single claim your company owns, pressure tested against the market and kept sharp as it shifts.
-
02
Messaging playbooks
The story codified, so sales, marketing and every new hire tell it the same way in every meeting.
-
03
The asset system
Deck, one pagers, website and proposals kept current and consistent, instead of drifting between projects.
-
04
Thought leadership & presence
The ideas that keep you in front of investors and buyers between the big moments, in their feed and their inbox.
Two ways it works
The same partner, shaped around where you are.
Advisory is not one fixed package. For some companies it is keeping a whole market presence sharp at scale. For others it is a founder who knows their product cold, but never signed up to run sales, wanting the whole thing made clear.
Market presence, kept sharp
For companies with a story to protect across a team: positioning, messaging playbooks, the asset system and thought leadership, held consistent quarter after quarter. This is the Omegro shape, below.
The story, demystified
For the technical founder who built something excellent and inherited the job of selling it. Not a deck and not done for you: the logic of sales and positioning made clear, so it stops feeling like guesswork and starts feeling like something you can run. A sounding board, a structure, and the accountability to use it.
One founder we work with this way put it best: it slowly demystified the whole thing, and set the foundation to build on. That is the point. You keep the wheel. We make the road visible.
The proof · Omegro
What the partnership looks like at full scale.
The claim, live on omegro.com: the definitive leader for Enterprise Asset Management.
They came for one deck. We now hold the whole story.
Omegro, a North American acquirer of enterprise asset management software companies backed by Constellation Software, arrived weeks out from a leadership meeting with a story pulled in five directions: competing definitions of their own category, every stakeholder with an opinion, and a brand that undersold the machine behind it.
We settled the argument. One claim, the category leader in enterprise asset management, carried through the acquisition deck their team takes into high stakes conversations, a messaging playbook the BD team ran in live deals the next day, and the brand and website at omegro.com.
Then it became the thing this page is about: an ongoing advisory seat. Positioning held steady as the market moves, the CEO built into a name on North American industry stages, and the content engine behind it, so the story never goes quiet between deals.
Not a pretty deck, but strategic messaging built to resonate in high stakes deals. The confidence to challenge our thinking in exactly the right ways. Most importantly, our BD team could put them to work immediately.
Lynne SalmonChief Marketing Officer, OmegroHorizontal → vertical
a single category claim instead of a broad people first portfolio story
Deck + playbook
strategic messaging the BD team put to work in live deals the next day
One home
positioning, deck, brand and website all telling the same story, end to end
1 in 3
clients come back for the next deck, raise or launch.
Why advisory exists
Most clients meet us through a single project: one deck, one raise, one launch. Then the next moment arrives, and one in three come back.
Advisory is where that relationship lives. Instead of rebuilding the story from scratch every time, a strategic partner who already knows your narrative keeps it sharp continuously, and every new asset starts from a story that already works.
If we have worked together before, this page is for you. The next rung is not another one off project. It is keeping the story working all year.
Questions, answered
Advisory questions, answered.
What is Advisory & Market Presence?
It is the consultancy arm of The Unspoken Pitch: a strategic partnership covering positioning, messaging and thought leadership. Instead of fixing one asset for one moment, a strategic partner keeps your whole story sharp and consistent across every asset, so you stay top of mind with investors and buyers between the big moments.
What does the partnership include?
Four things, scoped to your cadence: positioning and category strategy, messaging playbooks your team can use in live deals, upkeep of the asset system that carries the story, and the thought leadership that keeps you visible in the market. The Omegro engagement is the model: one repositioning carried through deck, playbook, brand and website.
Who is advisory for?
Companies we have already worked with are the natural fit, since the story is built and the trust is earned. One in three of our clients returns for the next deck, raise or launch, and advisory is the continuous version of that relationship. New clients typically start with a project first, most often a deck, then step up.
I am technical, not a marketer. Is this for me?
Especially you. A lot of the founders we partner with built something excellent and then inherited the job of selling it, and it feels like guesswork with no clear rules. We do not take that job off your hands, we make it make sense: the logic of sales and positioning, laid out so it stops feeling weird and starts feeling like something you can run. As the work you deliver gets easier to copy, the way you tell your story becomes the thing that sets you apart.
How is this different from a one off deck project?
A project fixes one asset for one moment. Advisory owns the narrative underneath all of them. The positioning stays sharp as the market moves, every asset tells the same story, and when the next raise or launch arrives you are not starting from a blank page.
How does pricing work?
Advisory runs as an ongoing partnership scoped to the cadence and coverage you need, agreed as a fixed monthly arrangement before we start. Tell us what the next twelve months have to achieve and we will scope it honestly on the first call.
Ready when you are
Keep the story working all year.
Tell us where the market needs to see you next, and who has to already know your name when you arrive. We will scope the partnership honestly on the first call.