“We're going round in circles.”
Everyone at the table has an opinion, and the story bends in every workshop.
Advisory & Market Presence
You're too close to your own story.
The consultancy arm of The Unspoken Pitch: the outside perspective that pulls out the story you can't see from the inside, then keeps it sharp all year, so investors and buyers already know it before you walk into the room.
Clarity SessionsPositioningMessaging playbooksThought leadershipStrategic partnership
Trusted by teams who have to be understood
14+ years in practice
1 in 3 clients return
86+ five star reviews
Real lines from our client calls
Sound familiar?
Nobody hires an outside voice because their product is weak. They hire one because they've stopped being able to hear their own story.
“We sit too close. We need the outside perspective.”
Said by a founder five years into his own company. It's not a talent problem. It's proximity.
“My own investor still can't explain what we do.”
If the people who already backed you can't retell the story, the market you need next never hears it straight.
You're paying us for the outside perspective: to say the things an insider won't. If something stings, that's the job.
How every Clarity Session opensHow it starts
Hours of talking, or 90 structured minutes.
Every engagement opens with a Clarity Session. You've had the other meeting before: you and your co-founder, circling what the company really is, nothing written down. This one is built so it can't go in circles.
01
Pre-work before you arrive
The thinking starts before the call, so you turn up sharper than you would on your own.
02
Directed questions
From an outsider with no stake in the old answer. We ask the things the room can't.
03
Decisions locked as we go
Once a point is settled, it stays settled. You leave with a punch list, not a feeling.
The why
The reason under the business, in one sentence the whole room agrees on.
The who
Your actual buyer, named. Not "anyone who needs us."
The what next
Your moves in order, so effort stops being spaghetti at the wall.
Run the test yourself: ask your leadership team those three. If the answers don't match, you don't have a marketing problem. You have a structure problem, and you're too close to see past it. Both are fixable in an afternoon.
I think we needed an outside perspective to help us take all these wild ideas and make them into something that sounds and looks like us, but in a way that's consumable by people that are not us.
We've sat in rooms for hours talking about this stuff without a structure to it. Getting to a place where we actually have a structure to it, and do it quickly. It feels good.
After the session
Stay the obvious choice between the big moments.
The session gives you the story. The partnership keeps it working: one narrative, held steady across every asset and every quarter. That fits a leadership team protecting a story at scale, and it fits the technical founder who built something excellent and inherited the job of selling it. Nothing is done to you. You keep the wheel, we make the road visible.
01
Positioning & category strategy
The single claim your company owns, pressure tested against the market and kept sharp as it shifts.
02
Messaging playbooks
The story codified, so sales, marketing and every new hire tell it the same way in every meeting.
03
The asset system
Deck, one pagers, website and proposals kept current and consistent, instead of drifting between projects.
04
Thought leadership & presence
The ideas that keep you in front of investors and buyers between the big moments, in their feed and their inbox.
Sharp positioning+Consistent presence=The obvious call when the moment comes
I really want my message to be clear if I'm not there, standing there, telling it.
The proof · Omegro
What the partnership looks like at full scale.
The claim, live on omegro.com: the definitive leader for Enterprise Asset Management.
They came for one deck. We now hold the whole story.
Omegro, a North American acquirer of enterprise asset management software companies backed by Constellation Software, arrived weeks out from a leadership meeting with a story pulled in five directions: competing definitions of their own category, every stakeholder with an opinion, and a brand that undersold the machine behind it.
We settled the argument. One claim, the category leader in enterprise asset management, carried through the acquisition deck their team takes into high stakes conversations, a messaging playbook the BD team ran in live deals the next day, and the brand and website at omegro.com.
Then it became the thing this page is about: an ongoing advisory seat. Positioning held steady as the market moves, the CEO built into a name on North American industry stages, and the content engine behind it, so the story never goes quiet between deals.
Not a pretty deck, but strategic messaging built to resonate in high stakes deals. The confidence to challenge our thinking in exactly the right ways. Most importantly, our BD team could put them to work immediately.
Lynne SalmonChief Marketing Officer, OmegroHorizontal → vertical
a single category claim instead of a broad people first portfolio story
Deck + playbook
strategic messaging the BD team put to work in live deals the next day
One home
positioning, deck, brand and website all telling the same story, end to end
Questions, answered
Advisory questions, answered.
What is Advisory & Market Presence?
It is the consultancy arm of The Unspoken Pitch: a strategic partnership covering positioning, messaging and thought leadership. Instead of fixing one asset for one moment, a strategic partner keeps your whole story sharp and consistent across every asset, so you stay top of mind with investors and buyers between the big moments.
What does the partnership include?
Four things, scoped to your cadence: positioning and category strategy, messaging playbooks your team can use in live deals, upkeep of the asset system that carries the story, and the thought leadership that keeps you visible in the market. The Omegro engagement is the model: one repositioning carried through deck, playbook, brand and website.
Who is advisory for?
Companies we have already worked with are the natural fit, since the story is built and the trust is earned. One in three of our clients returns for the next deck, raise or launch, and advisory is the continuous version of that relationship. New clients typically start with a project first, most often a deck, then step up.
I am technical, not a marketer. Is this for me?
Especially you. A lot of the founders we partner with built something excellent and then inherited the job of selling it, and it feels like guesswork with no clear rules. We do not take that job off your hands, we make it make sense: the logic of sales and positioning, laid out so it stops feeling weird and starts feeling like something you can run. As the work you deliver gets easier to copy, the way you tell your story becomes the thing that sets you apart.
What is a Clarity Session?
The first working session of any advisory engagement: 90 structured minutes that extract your positioning from the people who hold it. Pre-work before you arrive, directed questions in the room, and decisions locked as they land, so nothing gets reopened next month. You leave with the why, the who and the what next in writing, and the following session returns with a built recommendation for you to shoot at.
Why can't we just work out our own messaging?
You can try, and most teams have: hours in a room, no structure, and the story bends to whoever spoke last. Two ingredients are missing, and neither is talent. An outside perspective with no stake in the old answer, and a structure that forces decisions instead of discussion. That is what the session supplies. As one founding team told us at the end of their first session, they needed help taking their wild ideas and making them into something that still sounded like them, but was consumable by people who are not them.
How is this different from a one off deck project?
A project fixes one asset for one moment. Advisory owns the narrative underneath all of them. The positioning stays sharp as the market moves, every asset tells the same story, and when the next raise or launch arrives you are not starting from a blank page.
How does pricing work?
Advisory runs as an ongoing partnership scoped to the cadence and coverage you need, agreed as a fixed monthly arrangement before we start. Tell us what the next twelve months have to achieve and we will scope it honestly on the first call.
Ready when you are
Keep the story working all year.
One in three of our clients come back for the next deck, raise or launch. Advisory is where that relationship lives. If we've worked together before, this page is for you.
Don't try to make me happy. Make me good.