“Every asset tells a different story.”
The deck, the website and the sales pack drift apart until no two of them make the same claim.
Advisory & Market Presence
Stay the obvious choice between the big moments.
The consultancy arm of The Unspoken Pitch: a strategic partner who keeps your positioning, messaging and thought leadership sharp all year, so investors and buyers already know your story before you walk into the room.
PositioningMessaging playbooksThought leadershipStrategic partnership
Trusted by teams who have to be understood
14+ years in practice
550+ projects delivered
86+ five star reviews
1 in 3 clients return
Sound familiar?
The deck was great. Then the market kept moving.
“We go quiet between raises.”
Visible during the roadshow, invisible after. When the next moment arrives, the market has to be reminded who you are.
“Positioning drifts.”
Every new hire and every new deal bends the story a little further, until the category claim goes soft.
“No one owns the narrative.”
Marketing owns the website, sales owns the deck, the founder owns the vision. Nobody owns the one story underneath.
The compounding formula
Sharp positioning+Consistent market presence=The obvious call when the moment comes
The partnership
One narrative, kept sharp everywhere it lives.
Project work fixes one asset. Advisory keeps the whole story working: the positioning, the messaging and the presence that carries them, quarter after quarter.
- 01
Positioning & category strategy
The single claim your company owns, pressure tested against the market and kept sharp as it shifts.
- 02
Messaging playbooks
The story codified, so sales, marketing and every new hire tell it the same way in every meeting.
- 03
The asset system
Deck, one pagers, website and proposals kept current and consistent, instead of drifting between projects.
- 04
Thought leadership & presence
The ideas that keep you in front of investors and buyers between the big moments, in their feed and their inbox.
Two ways it works
The same partner, shaped around where you are.
Advisory is not one fixed package. For some companies it is keeping a whole market presence sharp at scale. For others it is a founder who knows their product cold, but never signed up to run sales, wanting the whole thing made clear.
Market presence, kept sharp
For companies with a story to protect across a team: positioning, messaging playbooks, the asset system and thought leadership, held consistent quarter after quarter. This is the Omegro shape, below.
The story, demystified
For the technical founder who built something excellent and inherited the job of selling it. Not a deck and not done for you: the logic of sales and positioning made clear, so it stops feeling like guesswork and starts feeling like something you can run. A sounding board, a structure, and the accountability to use it.
One founder we work with this way put it best: it slowly demystified the whole thing, and set the foundation to build on. That is the point. You keep the wheel. We make the road visible.
The proof · Omegro
What the partnership looks like at full scale.
The repositioned story, live in the room where the deals happen.
From one urgent deck to the whole market presence.
Omegro, a North American acquirer of enterprise asset management software companies backed by Constellation Software, came to us under a tight deadline with a broad “people first” story that sounded like every other acquirer.
We repositioned them as the category leader in enterprise asset management, then carried that one claim through the acquisition deck their team takes into high stakes conversations, a strategic messaging playbook the BD team used in live deals the next day, and the brand and website at omegro.com.
That is what a strategic partner looks like: it starts with one asset, and it compounds into positioning, playbook, brand and website all telling the same story, kept sharp as the market moves.
Not a pretty deck, but strategic messaging built to resonate in high stakes deals. The confidence to challenge our thinking in exactly the right ways. Most importantly, our BD team could put them to work immediately.
Lynne SalmonChief Marketing Officer, OmegroHorizontal → vertical
a single category claim instead of a broad people first portfolio story
Deck + playbook
strategic messaging the BD team put to work in live deals the next day
One home
positioning, deck, brand and website all telling the same story, end to end
1 in 3
clients come back for the next deck, raise or launch.
Why advisory exists
Most clients meet us through a single project: one deck, one raise, one launch. Then the next moment arrives, and one in three come back.
Advisory is where that relationship lives. Instead of rebuilding the story from scratch every time, a strategic partner who already knows your narrative keeps it sharp continuously, and every new asset starts from a story that already works.
If we have worked together before, this page is for you. The next rung is not another one off project. It is keeping the story working all year.
Questions, answered
Advisory questions, answered.
What is Advisory & Market Presence?
It is the consultancy arm of The Unspoken Pitch: a strategic partnership covering positioning, messaging and thought leadership. Instead of fixing one asset for one moment, a strategic partner keeps your whole story sharp and consistent across every asset, so you stay top of mind with investors and buyers between the big moments.
What does the partnership include?
Four things, scoped to your cadence: positioning and category strategy, messaging playbooks your team can use in live deals, upkeep of the asset system that carries the story, and the thought leadership that keeps you visible in the market. The Omegro engagement is the model: one repositioning carried through deck, playbook, brand and website.
Who is advisory for?
Companies we have already worked with are the natural fit, since the story is built and the trust is earned. One in three of our clients returns for the next deck, raise or launch, and advisory is the continuous version of that relationship. New clients typically start with a project first, most often a deck, then step up.
I am technical, not a marketer. Is this for me?
Especially you. A lot of the founders we partner with built something excellent and then inherited the job of selling it, and it feels like guesswork with no clear rules. We do not take that job off your hands, we make it make sense: the logic of sales and positioning, laid out so it stops feeling weird and starts feeling like something you can run. As the work you deliver gets easier to copy, the way you tell your story becomes the thing that sets you apart.
How is this different from a one off deck project?
A project fixes one asset for one moment. Advisory owns the narrative underneath all of them. The positioning stays sharp as the market moves, every asset tells the same story, and when the next raise or launch arrives you are not starting from a blank page.
How does pricing work?
Advisory runs as an ongoing partnership scoped to the cadence and coverage you need, agreed as a fixed monthly arrangement before we start. Tell us what the next twelve months have to achieve and we will scope it honestly on the first call.
Ready when you are
Keep the story working all year.
Tell us where the market needs to see you next, and who has to already know your name when you arrive. We will scope the partnership honestly on the first call.