Case Study Investor deck Messaging Clean design

Vesiflo the investor deck, from a clinical document to a story of function and dignity.

Client

Vesiflo

Sector

Medical device (urology)

Engagement

Investor presentation

The project

Vesiflo makes the inFlow, an intraurethral prosthesis that restores natural bladder function for women living with urinary retention, a real answer to a problem still managed with catheters. For a pre-funding raise, founder Kevin needed an investor deck. The story was genuinely compelling, life-changing for patients, but the deck read like a clinical document: purple rule-bars, confidential stamps, dense medical text. We rebuilt it clean and modern in Vesiflo blue, so the unmet need, the patient voice and the business all land.

ClientVesiflo

SectorMedical device (urology)

StagePre-funding raise

AudienceMedtech & healthcare investors

DeliverablesMessaging, Deck, Animation

RoleStrategy, Design, Motion

The starting point

A human story, in a clinical document.

A life-changing device, real patient voices, genuine physician demand, and slides that looked like a regulatory filing. Purple rule-bars across every header, "Strictly private & confidential" stamps, paragraphs of clinical language. Investors could read the facts. They just could not feel the dignity the device gives back.

Original Vesiflo slide on the unmet need, purple rule-bars and dense text

Original current-options slide, a traditional clinical layout

Original physician-value slide, heavy with text

Original pipeline slide, a dense clinical document layout

Real slides from the original deck, formatted like a clinical document.

How we worked

We fix the thinking before the slides.

No template, no quick reskin. The same partnership we bring to every founder: strategy first, then design, then motion. The rest of this page is those three moves, in order.

01

Sharpen the message

We started with a working session, not a design tool. We led with the unmet need and the patient voice, women still living on catheters, the inFlow called "life-changing", then let the clinical proof and the business follow.

02

Design the story

A clean, modern system in Vesiflo blue, real patient and clinical imagery, generous white space, so every slide carries one idea with warmth. The purple rule-bars and confidential clutter gave way to a calm, credible medtech look.

03

Bring it to life

Strategic animation so each point builds on cue as Kevin presents, pause, click, and the next idea lands. A dynamic version for the room and a clean static PDF for investors in advance. Delivered in PowerPoint and PDF.

Step 01 / Sharpen the message

Lead with the patient, not the procedure.

The deck opened with mechanism and medical detail. But what makes investors lean in is the human story: people getting their lives back. We did not touch the science, we just put the patient first and let the clinical evidence prove the point.

Before · the mechanism

"An intraurethral prosthesis that compensates for impaired detrusor function by emptying the bladder via an activator."

After · the outcome

A device that lets women with urinary retention empty their bladder naturally again, no catheter. Restoring function and dignity.

Why it works Investors do not buy "detrusor function." They buy the outcome: a person, off catheters, living normally. Lead with what changes for the patient, then let the mechanism back it up.

Before · a buried quote

Patient testimonials sat several slides deep, in small text under the clinical detail.

After · the patient, up front

"Life-changing." The patient voice given its own slide, early, where it sets the stakes for everything that follows.

Why it works In medtech, the patient story is the proof that the market is real and the need is urgent. Surfacing it early makes every clinical and financial slide that follows land harder.

Step 02 / Design the story

The same slide, rebuilt with warmth.

Here are the real slides, before and after. The purple-barred clinical document becomes clean Vesiflo blue: one idea, room to breathe, and real people instead of rule-lines and confidential stamps.

Original unmet-need slide, purple rule-bars and dense text

Redesigned unmet-need slide, clean and clear in Vesiflo blue

The unmet need. A wall of clinical text becomes one clear, human point.

Original new-option slide, traditional clinical layout

Redesigned new-option slide, the inFlow device shown clearly

The new option. The inFlow gets the clean, confident introduction it deserves.

Original patient-voice slide, quotes in small text

Redesigned patient-voice slide, life-changing quotes given room

The patient voice. "Life-changing" finally gets the space it deserves.

The brand system

One calm language, slide to slide.

A single clean palette in Vesiflo blue, no rule-bars, no stamps, just clarity. Deep navy to anchor it, a clinical blue to guide the eye, soft tints and real photography so a sensitive subject is handled with the dignity it deserves.

Step 03 / Bring it to life

Static for investors, dynamic in the room.

Kevin sends the deck to investors in advance, then presents it live. So we built it both ways: a clean static PDF that reads on its own, and a dynamic version where each point builds on cue as he talks. Below, the redesigned deck in motion.

100% Made in PowerPoint

What changed

From a clinical document to a story you feel.

Clinical → clear

purple rule-bars and confidential stamps replaced by clean, modern Vesiflo blue

Mechanism → patient

the deck now leads with the human outcome, then proves it with the clinical evidence

Static → both

a clean PDF to send ahead and a dynamic version that builds on cue in the room

Your raise

Is your science landing, or getting lost in the detail?

If your device changes lives but the deck reads like a filing, that is the gap we close. Messaging, clean design and strategic animation, so the human story lands and the evidence backs it up.

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