Case Study Sales deck Capability pack Clean design

bi3 Technologies the capability pack, from technical capability to business impact.

Client

bi3 Technologies

Sector

Data & AI consultancy

Engagement

Sales deck (Capability Pack)

The project

bi3 Technologies is an Australian data and AI consultancy that does serious work for serious names, Sydney Airport, Hungry Jacks, St Vincent's. The expertise was never in question. Their capability pack was: it led with the technology, the platforms and the pipelines, and buried the business value underneath the jargon. We rebuilt the sales deck to lead with outcomes, so it sells the same sharp story to every prospect, from business problem to business impact.

Clientbi3 Technologies

SectorData & AI consultancy

EngagementSales deck (Capability Pack)

AudienceEnterprise & data leaders

DeliverablesMessaging, Deck, Animation

RoleStrategy, Design, Motion

The starting point

World-class work, lost in the jargon.

Real platforms, real outcomes for serious clients, on slides packed with pipelines, tools and acronyms. Dense diagrams, technical tables, the business value left for the audience to work out. A prospect could see bi3 was clever. They could not always see what it would do for them.

Original bi3 slide, a dense summary packed with logos and text

Original challenges slide, a crowded technical table

Original insights slide, heavy with text and small print

Original data-platform slide, a dense technical diagram

Real slides from the original pitch deck.

How we worked

We fix the thinking before the slides.

No template, no quick reskin. The same partnership we bring to every founder: strategy first, then design, then motion. The rest of this page is those three moves, in order.

01

Sharpen the message

We started with a working session, not a design tool. We gave every story the same backbone, business problem, approach, technology, outcome, so the value leads and the tech supports it. The clever work stayed; it just stopped being the headline.

02

Design the story

A clean system in bi3 blue, with clear diagrams and real room to breathe, so every slide carries one idea a non-technical buyer can follow. The crowded technical look became a confident, modern pitch.

03

Bring it to life

Strategic animation so each point builds on cue, the end-to-end data flow assembling piece by piece instead of landing as one dense diagram. A capability pack the team can open in any meeting. Delivered in PowerPoint and PDF.

Step 01 / Sharpen the message

Lead with the impact, not the stack.

A buyer does not care which tools you use until they know what it does for them. So we flipped every slide to open with the business result, then back it with the technology. Same expertise, told in the order the client actually thinks in.

Before · led by the tech

"Snowflake, Databricks and Azure Synapse for continuous data ingestion into a blob storage layer."

After · led by the outcome

Your teams get one source of truth, in real time. The platform that makes it happen comes next.

Why it works Buyers buy outcomes, not architectures. Lead with the result the business gets, and the impressive tech becomes proof you can deliver it, not a wall to climb first.

Before · a capability list

A slide of services, platforms and partner logos, with the client left to guess which one solves their problem.

After · one clear framework

Every story as problem, approach, technology, outcome, so each case reads the same clear way.

Why it works One repeatable structure means the team never has to reinvent the pitch. The audience always knows where they are, and every case lands the same clear way.

Step 02 / Design the story

The same slide, rebuilt to land in seconds.

Here are the real slides, before and after. The crowded, technical look becomes clean and clear: one idea, room to breathe, and the business value out front instead of buried in the diagram.

Original competitive-edge slide, dense and text-heavy

Redesigned competitive-edge slide, one clear idea

The competitive edge. A dense argument becomes one clear idea: data as your advantage.

After · live

The challenges, and the fix. A two-part slide: the problems every data team feels, building into the end-to-end data delivery flow that solves them.

Original key-elements slide, a wall of text

Redesigned key-elements slide, a clean set of reasons to choose bi3

The key elements. A paragraph of how-we-work becomes a clean set of reasons to choose bi3.

The brand system

One clear language, slide to slide.

A single calm palette and grid in bi3 blue, so a deck about complex data feels effortless to read. Deep navy to anchor it, a vivid blue to lead the eye, and plenty of white space so one idea owns each slide.

Step 03 / Bring it to life

Built to be presented, not just read.

A capability pack only works if it carries the room. We choreographed the builds so each point lands on cue, and the complex data flow assembles step by step instead of crowding one slide. Below, the redesigned deck moving through its key moments.

100% Made in PowerPoint

What changed

From a technical deck to a pitch the whole team can give.

Technical → business

slides that led with tools and pipelines now lead with the outcome for the client

Crowded → clear

dense diagrams and tables rebuilt as clean slides with one idea each

Generic → repeatable

one problem, approach, technology, outcome structure, so every case is told the same clear way

Your pitch

Is your deck showing the tech, or the impact?

If your work is brilliant but the pitch leads with jargon, that is the gap we close. Messaging, clean design and strategic animation, so the value lands the moment you present.

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