ABC Solutions is the outsourced back office for MSPs, the accounting, procurement and finance an IT-services owner never signed up to do. Founder Rayanne Buchianico built it into a real business, and for ConnectWise PitchIT she needed an investor deck. The pitch already existed, as a Google Doc: the content, the talking points, even the slide-by-slide structure, all there in text. What was missing was the deck. We turned that document into a designed, animated investor presentation, led by the CF-PRO idea, so investors see the business, not a wall of words.
There was no presentation to redesign. The whole pitch lived as a set of written documents, the story, the talking points, even the slide-by-slide running order, all in text. Rayanne had done the hard thinking. We took those documents and built the deck from scratch.
The real starting point: a suite of documents, not a deck. We built the presentation from scratch.
No template, no quick reskin. The same partnership we bring to every founder: strategy first, then design, then motion. The rest of this page is those three moves, in order.
We started with a working session on the doc, not a design tool. We found the one idea buried in the text, your back office, run like a CF-PRO, led with the pain of wearing every hat, and tightened her talking points so the whole pitch is simpler to follow and easier to deliver.
A bold purple system with a signature CF-PRO superhero running through it, so every slide carries one idea with personality. Plain document text became a branded deck that looks like the company behind it.
Strategic animation so each point builds on cue on the PitchIT stage, pause, click, and the next idea lands. The talking points she already wrote became the script. Delivered in PowerPoint and PDF, built to present live.
The doc had the right ideas; they were just spread across paragraphs. Our job was to find the one line that does the work, and let everything else support it. We also reworked her talking points, the words she actually says on each slide, so the pitch is easier to understand and easier to deliver. Same substance, fewer words, a lot more punch.
"We run your back office like a CFO, procurement team, and controller, all in one."
We run your back office like a CF-PRO. One name for the whole thing, with a face investors remember.
"Imagine you own an IT company. You're great at solving client problems, but you're stuck wearing too many hats."
The hidden cost of wearing all the hats, shown as the jobs piling up and the margin leaking out.
On the left, the section as it lived in the Google Doc. On the right, the same content as a designed, animated slide. Same words, now a deck that moves, with the CF-PRO carrying the story.
The problem. A paragraph about wearing too many hats becomes the visible cost of doing it all.
The value proposition. A list of services becomes the CF-PRO running the whole back office.
The proof. Pasted-in quotes become a clean, credible "MSPs love ABC" moment.
A confident purple system with a recurring CF-PRO superhero, so the deck has a personality that matches Rayanne's. Deep indigo to anchor it, bright purple to lead the eye, one clear idea on every slide.
A document cannot be presented; a deck can. We choreographed the builds so each point lands on cue, pause, click, and the next idea arrives, so Rayanne could pitch with confidence instead of reading off a page. Below, the redesigned deck moving through its key moments.
If your story is strong but it lives in a doc, a spreadsheet or your head, that is the gap we close. Messaging, bold design and strategic animation, so the pitch is ready the moment you stand up.